Twittering, or using the twitter.com social networking site, isn’t just for fun (although it is terribly addictive). It’s also a great way to promote your blog. You can do that in a few simple and short steps:
Find like-minded people and follow them. Look in particular for people with terms related to your blog in their bio or name. You’ll have to be pretty general here since people don’t get much space on Twitter. Once you follow enough people like you, you should start getting people interested in your topic following you.
Encourage people who visit your blog to follow you on Twitter. This isn’t the only way to get return visitation (RSS feeds and use of sites like Feedburner are great!). But if you have a blog visitor who’s a Twitter junkie and likes your blog, they probably will click your Twitter badge and follow you.
When you have a new blog post, Twitter it. You won’t have room for much, but you can simply post your post header and the link.
Keep an eye on your referrals and see how effective Twittering is. If you find you’re getting even a few visits a day, it’s probably worth the effort. If you’ve actively sought out people who might be interested in your niche or topic, those are probably high-quality visitors who will visit your site again and might even comment.