Sunday, January 11, 2009

Microsoft launches into crowdsourcing

Even Microsoft embraced crowdsourcing as a business model. Task Market, a new crowdsourcing platform has been launched by Microsoft. The new service is aimed at businesses, and specifically buyers and suppliers of business-oriented services such as design, copywriting, website development etc.

The way it works is that buyers outsource a task to the crowd by way of posting a brief online. This, along with a price guide showing how much they are willing to pay, provides the call to action for potential suppliers.

The idea isn’t new, neither is the way the service has been designed, ie Software-as-a-Service. But we’ve a feeling that with the might of Microsoft behind it, we may be hearing about it more and more.

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