Thursday, June 21, 2012

Open Source CRM Alternative X2Engine Torques Marketing Campaigns

X2Engine Adds Intuitive yet Powerful Marketing Capabilities to its Popular Open Source CRM Alternative

Today X2Engine releases the latest version of X2Engine CRM which includes intuitive yet powerful marketing capabilities as well as a variety of other key enhancements. X2Engine CRM 1.5 enables users to quickly and easily create, manage and analyze highly targeted marketing campaigns.

The integrated marketing capabilities in X2Engine CRM provide users with an intuitive, flexible platform from which they can direct targeted marketing emails and other communications to prospects and customers. Users start by creating dynamic, targeted lists by simply filtering X2Engine contacts based on any field or combination or fields. With flexible WYSISYG and HTML editors users develop and preview campaign content. After launching the campaign, metrics such as number opened, viewed and clicked enable users to measure campaign success and further target groups of prospects based on their reaction to the marketing campaign.

“It's critical that sales and marketing are closely aligned and interacting with prospects and customers in a truly consistent, unified manner,” said John Roberts, X2Engine Founder and CEO. “With the latest enhancements X2Engine CRM provides organizations with the ability to rapidly develop, launch and manage targeted marketing programs, while providing a comprehensive view of the prospective customer including every interaction.”

X2Engine CRM 1.5 also has a variety of other key enhancements including Integration with Google Apps: X2Engine CRM utilizes OAuth, an open standard for authorization, enabling users to login to X2Engine CRM with their Google UserID and access their Google Apps data and functionality.

Data cleansing tools: Advanced data cleansing tools ensure data integrity including removal of duplicate records.

Live Notifications: Immediately see when new notifications have arrived, as well as how many are awaiting you.

X2Engine CRM Core Modules
Web and Facebook Lead Capture Forms
Lead Nurturing, Scoring and Intelligent Routing
Contact Activity Management
Sales Process Work-flow Engine
Email Correspondence
Product and Sales Quotes
User Profile Pages and Activity Streams
Field Security, Roles and Sales Teams
Visual Form Editor for Admins
Reporting Dashboard
iPad and Mobile Device Apps

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