Wednesday, June 20, 2012

Actual Open Source eCommerce cart migration stats reveal market trends

Magnetic One has been a long-time service provider for open source eCommerce merchants. Their biggest product has been a desktop program that allows merchants to manage their online store on their personal computer (rather than across the web) for faster editing, easy and fast import/export, and QuickBooks integration.

Cart2Cart is the brand name of Magnetic One's service that moves an online merchant from one host to another, or upgrades a program to a newer version, or helps a merchant change from one online store program to another, called "shopping cart migration." Their services provide some fascinating insights into the ups and downs of eCommerce popularity.

By far, Cherevatyy says, the largest number of Cart2Cart shopping cart migrations (the program merchants are moving AWAY from) are from osCommerce and ZenCart, over 1/3 of their business comes from these two old sources. Their remaining migration business is a long list of eCommerce programs, with the old version of VirtueMart 1.x at the top, followed by older versions of CRE Loaded, X-Cart and Miva Merchant.

Shopping carts merchants are migrating away from

osCommerce (22%),
Zen Cart (14%)
VirtueMart 1.x (10%)
Carts merchants are migrating towards

Online merchants who use MagneticOne's Cart2Cart service overwhelmingly are migrating to Magento, with 45% of their migrations. Magento is a complex and different program, so this could indicate that Magento is very popular, and/or very difficult for merchants to complete this task by themselves.

The next most popular migration is to PrestaShop, with OpenCart being the third most popular cart to migrate to. Other popular destinations include CS-Cart, X-Cart, and Shopify.

Shopping carts merchants are migrating towards

Magento (45%),
PrestaShop (12%),
OpenCart (8%)
Cart2Cart service pricing varies depending on the number of products, customers, and orders in the store. The minimum price is US$49, and the company will give you a preview of 10 products/customers/orders before you decide to proceed.

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