Ovation, the only US multi-platform network dedicated to art, artists and all forms of artistic storytelling, announced today that it has selected Kaltura, ( www.kaltura.com ), developer of the world's first open source online video platform, for full video management and distribution of its content.
Ovation broadcasts in SD and HD, both linearly and on-demand to more than 51 million homes across the country through cable operators, DIRECTV, Dish, Verizon FiOS and AT&T U-verse, and through its website and online video channels, including YouTube.
Kaltura will now manage the distribution of Ovation content across all of these platforms with a one-click system, as well as provide analytics to help identify which programs are performing better than others.
"As we began to evolve our video distribution strategy, we needed a flexible framework to accommodate the various use cases that we already had in place. Kaltura's open platform and innovative team ultimately offered the most flexible and future-proofed solution," said Chad Gutstein, COO, Ovation. "We're now working on a wide range of streamlined solutions, including authentication and ad serving integration for TV Everywhere, a custom workflow with Avid to enhance editing and publication, and a B2B distribution network."
Ovation will deploy Kaltura's video solutions to manage the entire lifecycle of its rich-media content online -- from editing to ingestion, transcoding, publishing and distribution across a wide range of networks and devices. Kaltura will also be the backbone to Ovation's new TV Everywhere program that will help reach new and existing Ovation fans through new devices, including smartphones, tablets and connected TVs.
"We are delighted to be Ovation's partner of choice," said Ron Yekutiel, Kaltura Chairman and CEO. "Ovation is a great example of a forward-looking company that harnesses the power of the Web and platforms like Kaltura to maximize reach, viewership, and revenue."